Frequently Asked Questions

Why Use Case Studies & Success Stories?

There are three reasons why case studies are essential international content marketing tools:

Credibility & Trust

Case studies and success stories are very powerful tools in establishing credibility and trust with your international clients. They make it easy to open dialog to discuss the real issues your international clients have.

Show & Inspire

Stories cross cultures better than sales pitches. People understand more through a story. It is easy to imagine how a product or service can help fix a problem by reading a story about what someone else did.

Proof & Validation

Case studies and success stories have the distinct advantage of giving an objective account of the story. From the initial problem, through the process of finding and choosing the solution, implementing it and seeing the results.

These are also 3 things businesses struggle to address in international sales. You should use case studies and success stories to strengthen and maintain the connection with your prospects and clients during the sales cycle.

What Is The Difference Between A Case Study & A Success Story?

They are essentially the same marketing tool.

However, most marketers make a distinction.

• Success Stories are shorter and usually 2-3 pages long.
• Case Studies are longer and give more facts and figures than a Success Story. They are usually 4-5 pages long.

How Can Success Stories Be Used In International Web Marketing?

Case studies are also a content marketing tool. This makes them easy to use by all companies online. And because people like stories they are easy to use with a social media marketing campaign.

When Should You Use Case Studies & Success Stories?

You should think of success stories and case studies as part of your response to any sales objections. This means that you can create a success story or case study to address each of the different problems your products or services solve for your clients.

Your success stories and case studies will work best when your prospect can identify his problem with the one in your success story. Many companies implement a case study marketing plan to obtain one for each situation encountered by their customers.

For international markets case studies prove to be great marketing tools too. Depending on your particular industry you may need